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Beverage manufacturing giants like PepsiCo and Coca-Cola have already eliminated BVO from drinks like Fanta and Gatorade
The regulation allowing the use of Brominated Vegetable Oil (BVO) in food products has been repealed by the Food and Drug Administration, to be effective from August 2. Bromine found in fire retardants is a major component of BVO and was earlier allowed in few U.S. citrus-flavored drinks in small quantities, to regulate the flavor consistency.
Subsequent to the collaborative studies with the National Institutes of Health, the FDA concluded that BVO had severe harmful effects on humans. Originally flagged as toxic in the 1970s, the use of BVO was identified as unsafe and was regulated by FDA as a food additive with perpetual safety evaluations. Many countries, including Japan and the UK banned BVO in the 1970s, which was followed by the European Union and India due to its major health hazards. Beverage manufacturing giants like PepsiCo and Coca-Cola have already eliminated BVO from drinks like Fanta and Gatorade. FDA stated that, earlier companies had to specify the presence of BVO on their labels. However, over time, the majority of US beverages replaced BVO with alternatives.
Michael Ashley Shulman of Running Point Capital Advisors affirmed this regulation as a positive step by the FDA. This initiative by the FDA reflects efforts to advance food safety standards in the context of changing health care strategies.
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