Krohn Marketing Inc., Phoenix, Arizona-based consulting firm focused on education that provides services in B2B and B2C marketing, lead generation, and the like. The firm works with various businesses to create a powerful marketing and sales system, strategy, and team for driving growth. Krohn Marketing emphasizes a client-first approach to delivering personalized services to help clients succeed in sales, marketing, and business development.

This will then be guiding businesses in achieving efficient teams and systems leading toward long-term growth and change. Its goal in reaching out into the global landscape would be to lead in terms of B2B professional development and advisory services. With no outsourced services Krohn Marketing brings its services into the light of the competition, offering direct, tailored solutions for business success and growth in marketplaces.

Services Offered

Fractional Executive Services

The fractional executive leader provides companies with seasoned C-level talent on a part-time or project basis, offering high-level experience without the full-time commitment. Flexible, this solution is ideal for businesses needing strategic guidance and leadership in such areas as marketing, revenue growth, and operations-without the overhead of a permanent executive. Fractional executives bring valuable insights that help businesses navigate through growth, overcome challenges, and also manage transitions.

A fractional Chief Marketing Officer provides strategic direction, campaign oversight, and expert marketing guidance. This enables a business to execute effective marketing strategies and improve customer acquisition without the cost of a full-time hire.

A fractional chief revenue officer is focused on optimizing the way sales, marketing, and customer success efforts bring revenue; they drive top-line growth through aligning business strategies with market opportunities and through improvement throughout the revenue funnel.

A fractional Chief Operations Officer helps to simplify and enhance operations. They ensure the optimization of daily operations in the most efficient ways, hence refining systems that will improve performance in all ways possible.

By engaging fractional executives, companies gain flexibility and cost-effectiveness while benefiting from high-level leadership and expertise tailored to their specific needs.

Fractional Marketing Department

A fractional marketing department is an extension of a business strategy offering all-around marketing services without employing a full-time, in-house team. The model allows companies to have an entire suite of marketing expertise - from SEO and PPC advertising to social media management and content marketing, lead generation, and CRM systems; it also includes strategic planning, PR, branding revitalization, and even recruitment and training for internal marketing teams.

By collaborating with the leadership team of the company, a fractional marketing department will create data-driven revenue-generating plans specifically customized to meet the business needs. Its work ensures that the marketing work is always aligned with business objectives and gives measurable returns by constantly monitoring and analyzing activities.

Engagement with a fractional marketing department benefits companies with cost-effectiveness. It can save as much as 50% in marketing expenditure, rather than keeping a full-time marketing staff. This approach can also scale marketing efforts, up or down, because businesses need to respond according to market conditions and growth. Businesses also realize an increased ROI, averaging 25% better performance from campaigns. This service is exceptionally valuable for businesses seeking growth while optimizing marketing performance without adding the overhead costs of an internal department.

HubSpot & CRM Support Services

Many businesses become overwhelmed by the complexity of HubSpot CRM and do not know how to fully utilize its abilities. Although HubSpot's CMS, marketing platform, and sales hub are great in themselves, companies often do not know how to integrate them into their workflows. As a result, sales and marketing teams may still be disconnected and the cost of external support for maintenance can quickly add up.

This is where professional help would make a difference. By collaborating with experts who have experience in HubSpot CRM and CMS setup and optimization, business can unlock the full functionality of their platform. It zeroes in on optimizing HubSpot to the specific needs of a team while at the same time streamlining processes.

From integrations and customizations to training your team to operate HubSpot independently, the service offers solutions tailored to the unique challenges of each business. Clients can expect a user-friendly, customized setup that improves collaboration between sales and marketing teams. In addition, companies save substantial amounts of money every month by not having to rely on external vendors while still achieving better results from their HubSpot platform. This gives businesses a cost-effective and sustainable way of maximizing ROI from their HubSpot investment.

Elizabeth Krohn - Founder and CEO

Elizabeth Krohn is the Founder and CEO of Krohn Marketing Inc., a strategic marketing and sales consulting firm she established in 2016. With experience working with global B2B companies for years, her mission is to help businesses break down barriers to growth by educating, directing, and igniting their potential. She focuses on providing real-world marketing and sales best practices that drive meaningful results and sustainable growth for her clients.

“Our mission is to teach companies how to grow and drive positive change by creating healthy and functional marketing, sales and business development teams, programs and systems of operation.”