Meta’s Meghna Apparao on Retail Marketing

Meta’s Meghna Apparao on the Future of Retail Marketing

Marketing and Advertising

Meta’s Meghna Apparao explains how AI, creators and WhatsApp are reshaping retail and e-commerce marketing, while changing how brands connect with shoppers and drive sales.

Meta’s Meghna Apparao shares key retail marketing trends
AI is changing how retailers reach customers
Creator partnerships influence shopping decisions
WhatsApp strengthens direct customer engagement
E-commerce brands seek new ways to drive sales

Meta’s Meghna Apparao discussed how AI, creators and WhatsApp are changing the way retailers market their products. She highlighted how brands are using these channels to connect with customers and influence what they buy.

According to ET BrandEquity, Meta’s Meghna Apparao said AI, creators and WhatsApp are playing a bigger role in retail and e-commerce marketing. The report also noted that brands need fresh content and a better understanding of changing shopping habits to keep customers interested.

Retailers are using AI to learn what customers like and what they may want to buy. Meta’s Meghna Apparao on AI and retail marketing trends reflects this growing focus, as brands use AI to suggest products and show people ads based on their interests. It also helps them check which ads are bringing results and which need a rethink.

“AI is becoming a key part of how brands create ads, reach new customers and improve campaign results,” said Meghna Apparao, Director of E-commerce and Retail (India) at Meta.

Retailers are working with content creators to introduce their products to new audiences. Meghna Apparao also pointed to shoppers in smaller cities who are only beginning to buy products online. Reaching these customers gives brands a chance to build awareness beyond their usual audience and bring more people to their online stores.

Brands are also using WhatsApp to talk to customers, answer their questions and share updates about orders. Meghna Apparao sees further scope for businesses to use the platform to reach more people. Customers can ask about a product or get help with a purchase without having to visit a store or make a phone call.

Many people browse e-commerce stores but leave without buying anything. Some change their minds, while others find a better price elsewhere. How WhatsApp and content creators are changing e-commerce marketing is part of this shift, as brands look for new ways to keep shoppers interested and encourage them to complete their orders.

Business Honor observes that brands are finding new ways to reach shoppers, from AI tools to content creators and WhatsApp. But getting people interested is only part of the job.