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Tommy Hilfiger and Cadillac F1 Redefine American Motorsport Style

Lifestyle and Fashion

Business Honor
06 Febuary, 2026

Tommy Hilfiger partners Cadillac F1 in order to offer stylish, collectible fanwear blending racing heritage with modern streetwear ahead of 2026.

Tommy Hilfiger is taking another step forward with the introduction of Cadillac Formula 1 Team as part of their new Formula 1 Fanwear collection that blends everyday sophistication with motorsport tradition. This F1 Fanwear Collection represents two iconic American brands coming together to create a modern collection that approaches fashion, performance and culture. It also serves as a critical moment as Cadillac prepares for their highly expected Cadillac Formula 1 debut in 2026.

According to Tommy Hilfiger's Global Brand President Leah Rytz Goldman, this is the company's long-term affiliation with Formula 1. As an organization that serves as a hub for culture where fashion, sport, and entertainment coexist, Formula 1 has provided Tommy Hilfiger an opportunity to connect with various aspects of urban culture. Goldman explained that “the partnership with the Cadillac Formula 1 Team is built around their shared commitment to creativity, innovation, and quality.”

The campaign features Cadillac F1 Team drivers Checo Pérez and Valtteri Bottas, representing the F1 Fanwear collection that fuses everyday clothing and streetwear, from co-branded caps and T-shirts to polos, hoodies, gilets, and varsity jackets. In addition, the collection also includes actual replica team uniforms. With metallic or chrome elements, the classic Cadillac red, white and black colors have been updated for a futuristic feel while also keeping common with the premium F1 merchandising trends and aesthetics associated with current Formula 1 racing.

The new production will be released in multiple parts in combination with particular race events and driver achievements. Each of the "Race Specials," which will feature city-themed designs from the respective races in Miami, Austin, and Las Vegas, will use custom color palettes and locally-based artwork to bring the excitement of race week to the fans worldwide. This partnership is an example of how fan apparel is evolving. It shows how clothing based on race-day experiences is changing outside of traditional racing before it even reaches the track.