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Beast Industries Acquires Teen-Focused Fintech Platform to Expand Financial Services

Fintech and Financial Services

Business Honor
11 Febuary, 2026

Beast Industries buys a teen-focused fintech platform to help teens manage money with an easy-to-use app, credit-building, savings, and investing tools.

Beast Industries, which was founded by YouTube star Jimmy "MrBeast" Donaldson and focuses on creator-driven initiatives, has acquired Step, a financial technology platform designed for teenagers and young adults. By acquiring Step, Beast Industries further broadens its reach into the creator economy through financial technology and brings Step’s 7 million users into the financial app ecosystem of Beast Industries. The acquisition combines the technology and financial technology teams of Step with 450 million YouTube subscribers and 5 billion monthly views at Beast Industries, positioning Beast Industries as a leading provider of financial literacy tools for Gen Z. The terms of the purchase have not been made public.

“Financial health is a critical component of total well-being, and far too many people don’t have access to the tools to build that security,” said Jeff Housenbold, CEO of Beast Industries. The transaction aligns with the company’s vision to provide practical resources to help manage money for teenagers in the places where these young audiences are already spending time. Housenbold also added, “Through our partnership with Evolve Bank & Trust, Step will offer credit-building tools, savings features and investing options through an easy-to-use app and the Step Visa Card with no monthly fees.”

Jimmy Donaldson recently shared on X that he wants to provide financial education that he did not receive when growing up. According to CJ MacDonald, CEO of Step, the acquisition opens up 'synergies' that will allow them to deliver next generation fintech products to a larger user base. Founded in 2018, Step has raised $500M in funding from leading venture capitalists and Beast Industries has transitioned from being a digital media company to creating consumer brands and developing innovative technologies through creator-driven entrepreneurship.