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Salesforce Shares Rise 2.6% as AI Optimism Improves Outlook

Salesforce

Business Honor
07 January, 2026

Salesforce stock rose to 2.6%, improved by AI potential, analyst optimism, and strong market gains, with an earnings report upcoming.

Salesforce Inc. shares increased 2.6% on the previous day, closing at $262.90, making the cloud computing giant one of the Dow Jones Industrial Average's top performers. The broader market also rose, with the Dow up around 1% as investors showed a new desire for risk and purchased large, important stocks. Salesforce's increase suggests a modest recovery in important enterprise software stocks following an unsuccessful start to the year. Many investors continue to question if AI features can generate sufficient income to support high stock prices. Salesforce is currently trading at approximately 34 times actual profits, making the company sensitive to shifts in projected growth and interest rates.

RBC Capital Markets analyst Rishi Jaluria increased his price goal for Salesforce to $290 from $250 on Monday, while maintaining a neutral "Sector Perform" rating. Jaluria believes that 2026 will be the year when AI advantages become more apparent for software companies that serve large businesses. Jaluria’s comments show that while the adoption of AI may take time, it has a chance to create major development in the future.

Tuesday's rise came after a strong session for US markets overall. The Dow rose over 500 points at one point, supported by economic confidence and anticipation that interest-rate pressures would recede. However, software stocks are still closely related to Federal Reserve policies. Richmond Fed President Tom Barkin recently stated that rates have approached a "neutral" level, warning investors about future inflation and labor-market data.

Salesforce moved between $255.00 and $263.55 during the day, finishing near the top of that range. Short-term traders often see the day's low as a support level, while recent highs in the low $260s may serve as short-term resistance. On the business side, investors track if AI tools can increase bookings and renewals. It recently raised its financial 2026 sales target to $41.45 billion-$41.55 billion, due to increased demand for products like Agentforce and Data 360. The next major event will be its earnings report, which is expected around February 25.