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OpenAI adds relevant ads to ChatGPT, protecting privacy and user trust while helping users make informed decisions responsibly.
OpenAI, is now adding advertisements in ChatGPT to support the significant investments needed to stay competitive in the growing generative AI field. This move comes as Google's Gemini 3 model gains popularity, being called "the best large-language model on the market" and performing well in benchmark testing, according to The Verge. Advertisers hope for a better future with AI as a marketing solution, but trust among customers for AI-based advertisements is declining.
In order to deal with these issues, OpenAI will correctly mark all advertisements, displaying them only if they relate to a search query entered by a user. Advertisements will not be present in sensitive topics like medicine, mental issues, or politics, or if a user is a minor. The business will respect users' privacy by only sharing aggregated ad effectiveness data with advertisers. Users will also have transparency and control, they will be able to understand why an ad appears, reject advertising, disable personalization, and delete ad-related data.
OpenAI points out that advertising will not impact the answer given by ChatGPT and that the primary goal of advertising is to be useful to the user. A person seeking information about a destination, for example, will be able to find information about available hotel rooms or plane flights and will be able to make more informed decisions through these advertisements.
This is part of a larger trend within the realm of marketing via AI, where the goal for the platform is to create a balance between profits and trust/user privacy. OpenAI’s method has the chance to lay the foundation for what the future of AI will be for marketing by demonstrating responsible access to information as well as personalized directions. With ongoing influences from AI within digital marketing, sites such as ChatGPT are leading the charge for future possibilities for marketing, where not only answers but also responsible assistance for decision-making are provided via AI.
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