Wednesday, January 14, 2026
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Gamification
Business Honor
14 January, 2026
Fast Track Revolutionizes Digital Gaming with AI-Powered Tournaments Delivering Personalized Competitive Experiences across Platforms
Fast Track, a provider of Software as a Service (SaaS), has just introduced Tournaments, the latest development in their AI-powered gamification product Rewards. Tournaments are a revolutionary tool that will redefine how digital operators interact with and retain players. The Tournaments will utilize machine learning and artificial intelligence to provide a unique competitive experience tailored to the individual behaviors of each player. This new capability gives players the ability to participate in real-time leaderboards and compete against each other for rewards across multiple platforms. In conjunction with the Singularity Model created by Fast Track, the system is capable of accurately issuing tournament invitations based on the exact characteristics and preferences of each player.
According to CEO Simon Lidzén, the Tournaments feature sets Fast Track apart from its competitors. “For many years, operators have struggled to manage tournaments, creating their own in-house solutions or relying on disconnected services,” said Lidzén. The Tournaments solution solves these problems by providing a centralized and comprehensive tournament management solution. The flexibility of the solution is unmatched, permitting the creation of an unlimited number of leaderboard positions and providing optional customizable opt-in options. Operators can choose whether to construct tournament entries based on an automatic or manual selection process and have full control of what widgets are displayed in competition and where they appear on the various online platforms.
A standout capability is the ability to run tournaments across multiple brands and languages simultaneously through Player Origins, Fast Track's multi-brand management layer. This approach enables operators to create more sophisticated and targeted competitive experiences that go beyond traditional one-size-fits-all tournament models. The system's intelligence allows for nuanced competition design. Players seeking big wins can enter multiplier-based competitions, while high-volume players can compete based on turnover, ensuring that each tournament feels personally relevant and engaging.