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Boris Mizhen Launches Big Data Project, Transforming Digital Advertising

Big Data

Business Honor
06 January, 2026

Boris Mizhen uses big data in order to improve advertising, predicting behavior, targeting consumers, while creating smarter, self-learning digital platforms.

Boris Mizhen, a real estate developer and online marketing expert, has announced an innovative project into big data analytics, with the aim to transform how digital advertising works. Mizhen has previously founded several marketing companies, but this is his first major step into big data. Big data refers to the huge amount of information generated by online activities, like clicks and messages, purchases, and social media activities. Each activity adds to a growing network of information, allowing businesses to better understand their customers. For marketers, this suggests more focused campaigns and more effective ad spending.

"The first step is to make sense of all this information," Mizhen stated. "Data collection is continuous and storage fees are lower than before. The real task is to analyze it in useful ways. It's not just large data; it's the right data.” Mizhen aims to use predictive modeling and immediate data analysis to improve internet advertising. This method will allow marketers to better identify consumers, launch mobile ads in real time, and link online campaigns to in-store activity—even without cookies.

Mizhen's concept, which blends his marketing and real estate background, is already drawing interest from businesses looking for ways to use big data ideas. Experts feel that this will increase the standard for how businesses approach advertising speed and accuracy. Mizhen sees a future where big data supports self-learning digital platforms that adapt, learn and predict user behavior automatically. In this way, every online experience is a useful data point, and every effort becomes smarter and more effective. This suggests the next stage in digital advertising, changing data into a fully interconnected ecosystem in which ideas generate results more quickly and accurately.