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La Pink Unveils Brand Makeover to Strengthen Leadership in India’s Clean Beauty Market

Style and Beauty

Business Honor
19 December, 2025

India’s first 100% microplastic-free beauty brand revamps logo, packaging, and website to boost engagement and brand recall.

La Pink, India’s first beauty brand that provides 100 percent microplastic-free formulation, has launched a makeover of its overall brand identity as part of its expansion plans. The makeover encompasses a renovated overall brand identity, designed corporate website, and a packaging makeover of its fragrance portfolio, which was undertaken with the intention of maintaining its premium scientific identity.

Central to the brand revamp is a completely new and modern minimalist logo, replacing the older pink and green logo with a striking black word logo. The brand identity marks a commitment to innovative formulation, transparency, and credibility, while remaining true to its founding promise of offering completely microplastic-free beauty products to consumers.

It has launched the new packaging of its fragrances brand in accordance with its refined and carefully planned aesthetic. These designs would serve the purpose of improving the display value and positioning La Pink’s products in India’s clean and conscious beauty industry, targeting consumers there with their focus on safe and eco-friendlier products.

In addition, La Pink has designed a new and improved version of their website that will be beneficial to their customers. This website has improved functionality and makes it easy for their customers to browse through their product range. This strategy will not only meet but also complement the brand's aim to spread more awareness about safe beauty practices in India.

By dint of this strategic makeover, La Pink aims to not only maintain its pioneering status in the microplastic-free category but also improve its recall and loyalty in the market. This move positions the brand, La Pink, as one that is forward-thinking, with science-backed innovation and sustainable beauty practices, in sync with the emerging clean beauty market in India.