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McDonald’s Launches Grinch Holiday Campaign across Digital, Social, and Physical Channels

Digital Marketing

Business Honor McDonald’s Grinch Holiday Campaign

Business Honor
21 November, 2025

Campaign combines streaming, influencer content, and in-store activations to engage holiday audiences.

McDonald's is kicking off the holiday season with a fun campaign starring the Grinch, putting the classic character front and center across digital channels, social platforms, and real-world touchpoints. Supported by a large-scale promotional effort, the brand is launching a limited-time "The Grinch Frosted Sugar Cookie McFlurry" that's designed to reach fans wherever they are consuming content. The campaign leans very heavily on digital marketing. McDonald's has teamed up with major streaming and social platforms including TikTok, Hulu, Roku, Spotify, Venmo, and PayPal, where the Grinch will pop up in a number of quirky takeovers and holiday-themed placements. The integrations are tailored to make the character feel as though he is "hijacking" users' screens this season, flipping typical digital routines on their head in a fun way.

Similarly, gaming and creator-led content are also taking center stage. McDonald's has partnered with some of the biggest streamers on Twitch, where they unveil this new menu item by doing live unboxings and themed challenges. This enables the brand to reach its younger audiences in interactive spaces where significant time is spent, blending entertainment with product promotion. McDonald's will extend the appearance of the Grinch beyond digital media through billboards and high-visibility out-of-home placements in major cities. The effort is rounded out with traditional TV spots and in-restaurant displays so the holiday message reaches consumers at various touchpoints.

By integrating streaming platforms, social media takeovers, influencer participation, and real-world presence, McDonald's has created a holiday campaign that deftly marries digital engagement with cultural nostalgia via the face of its seasonal festivities: the Grinch.