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Gamification Transforms Training and Tourism, Boosting Engagement and Performance Globally

Gamification

Business Honor
29 October, 2025

Crowne Plaza and Cyberport showcase how gamified experiences enhance learning and tourist interaction.

Gamification, applying game design principles outside of gaming, is quickly becoming a worldwide phenomenon, worth an estimated $19 billion today and set to hit $92.5 billion in 2030. Corporate training, tourism, and everything in between, organizations globally are using gamified experiences to increase engagement, motivation, and performance. Two recent instances — the Crowne Plaza Hotel in London and Hong Kong's Cyberport digital park — illustrate how this trend is transforming both learning and tourism industries.

In the Crowne Plaza Hotel, gamification has been incorporated into employee training and development courses to render training more interactive and productive. Through the Kahoot! platform, personnel participate in quiz-based games to reinforce training material and check knowledge retention. "We have to make training fun and interesting, or the interest wanes," says Killian Clancy, Financial Controller at the hotel. The scheme has been a success, with staff satisfaction increasing from 69% to 81%. The hotel also introduced a charity gamification scheme, the lottery wheel, which raised £3,000 for Mental Health UK and encouraged team spirit.

At the same time, Hong Kong's government-held digital tech incubator Cyberport is leveraging gamification to enhance tourism and local heritage. Cyberport partnered with traveltech company EXP. to launch a self-guided, gamified tour titled "The Lost Scene Mission." The participants utilize WhatsApp to chase clues, decode puzzles, and visit popular filming sites on the campus. Over 200 participants took part in the pilot, highlighting gamification's ability to enhance tourist engagement and support the local film industry. As businesses look for new avenues to engage with employees, customers, and travelers, gamification increasingly demonstrates its value — transforming mundane experiences into vibrant, interactive voyages that propel learning, inspiration, and economic development.