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Frodoh Partners with CloudTV Ads to Expand CTV Advertising India

AdTech

Business Honor - Frodoh, CloudTV Ads Boost CTV Reach

Business Honor
29 October, 2025

Strategic alliance enables brands to access millions of viewers through connected TV campaigns.

Ad technology company Frodoh has entered into a strategic alliance with CloudTV Ads to drive the growth of Connected TV (CTV) advertising in India, providing brands with access to over 12 million viewers across more than 250 TV brands. The partnership is designed to give advertisers scalable, data-driven, and measurable CTV ad solutions in one of the world's fastest-growing digital markets. With its deep experience in constructing CTV and smart TV advertising solutions, Frodoh will be able to use CloudTV's broad ad inventory and platform powers to assist brands in engaging audiences viewing content on connected devices. The collaboration is likely to close the gap between television reach and digital ad precision, building a single ecosystem for advertisers looking for measurable and effective engagement.

CloudTV, India's top Smart tvOS, is further consolidating its position within the connected TV universe. Its expanded reach across millions of homes is a very compelling opportunity for advertisers to provide high-quality CTV campaigns. With the growing adoption of streaming in India, the partnership between Frodoh and CloudTV seeks to redefine audience targeting while maximizing return on advertising investment (ROI). Speaking on the partnership, Russhabh R. Thakkar, Founder and CEO of Frodoh, said, “This collaboration marks an important step in expanding our presence in India’s CTV ecosystem. Together, we’re setting the stage for advertisers to explore new levels of visibility and relevance on smart TVs.”

Abhijeet Rajpurohit, Co-founder and COO of CloudTV, noted, "At CloudTV Ads, our goal is to revolutionize the connected TV advertising industry. Joining forces with Frodoh accelerates this vision by bringing together our OS ecosystem with their extensive knowledge of CTV demand." As India quickly adopts connected viewing, this alliance points to the increasing role of AdTech in defining the future of television advertising, with brands reaching closer to consumers through smarter, more compelling digital experiences.