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DDB’s Future Uncertain Amid Omnicom’s Strategic Global Agency Review

Public Relations and Communications

DDB’s Future Uncertain Amid Omnicom’s Review - Business Honor

Business Honor
31 October, 2025

Omnicom evaluates agency brands while DDB maintains presence in key local markets

The future of global advertising network DDB has been placed in doubt after its parent company, Omnicom Group, confirmed a "rigorous" review of all its agency brands. Industry sources say Omnicom is likely to scale back operations at DDB, currently with over 90 offices across 40 countries, but the DDB brand will continue in active service in key local markets if and where there is a specific client need.

DDB's network includes sub-brands like Adam & Eve/DDB, which has offices in the U.K., North America, and Germany, as well as Alma DDB, a multicultural shop based in Miami. Adam & Eve/DDB, in recent months has won key clients like Porsche in North America and Merlin in the U.K. There was speculation inside and outside Omnicom that DDB might be dissolved if Omnicom completed its planned acquisition of Interpublic Group, but sources close to the matter say no final decisions have been made.

Omnicom said it is following a “rigorous and considered process” to ensure the best possible solutions for its clients and its future business. The holding company also said that pending completion of applicable regulatory approvals, Omnicom and IPG are operating as separate and independent companies. The EU is the final governmental body that needs to approve the acquisition which, would result in the formation of the world’s largest advertising and communications group.

Industry speculation suggests that Omnicom may retain three core creative networks—BBDO, McCann, and TBWA—after the acquisition, while retaining the other brands in a number of local markets. As DDB has a rich legacy in PR, communications, and creative advertising, its future role within Omnicom will be closely monitored by the industry.