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Circus Se in partnership with REWE Introduces World's First AI-Powered Kitchen Robot

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Business Honor - AI Kitchen Robot Revolution by Circus Se & REWE

Business Honor
31 October, 2025

Circus SE and REWE launch “Fresh & Smart,” an AI robot cooking fresh, affordable meals, transforming supermarket shopping.

Germany's Düsseldorf is the world's first supermarket with an AI-powered kitchen robot, "Fresh & Smart," has been introduced by Circus SE, a business that develops AI robots for independent nutrition systems, in partnership with REWE Region West. The CA-1 Series 4 from Circus powers the system, resulting in a new era of retail automation. The first shop was opened today in Düsseldorf Heerdt, and further stores are already planned. REWE Region West will set the standard for combining food innovation and technology as a worldwide launch partner for the CA-1 Series 4.

The CA-1 robot is now ready to offer customers high-quality, freshly prepared meals on demand. Everyone can afford high-quality meals, as main courses start at €6. Using AI to predict customer demand, improve productivity, and reduce food waste, the robot perfectly prepares each dish on its own. "With completely self-learning AI robots, we are showing what innovation in food retail really means: meeting customer needs, leading in technology, and maintaining the highest quality," stated Lars Klein, chairman of REWE Region West. We transform food purchasing into an experience of the future by combining speed and pleasure.

"Our partnership with REWE is the first practical use of physical AI in the retail sector," said Nikolas Bullwinkel, CEO and creator of Circus. "Fresh & Smart" suggests how autonomous robotics can be easily integrated into everyday life. By offering fresh, better meals using affordable and environmentally friendly technology. This highlights a shift in the retail industry, where supermarkets might soon offer prepared personalized meals, prepared on demand, and independent technology that transforms regular shopping into a completely exciting, modern experience.