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Westside’s Online Sales Grow as Trent Focuses on Unified Retail Experience

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Business Honor - Westside Sales Rise with Trent’s Retail Focus

Business Honor
22 September, 2025

Trent expands Westside online, matching in-store experience while avoiding discounts and leveraging AI growth.

Trent Ltd., part of the Tata Group, is strengthening its e-commerce presence by bringing Westside’s in-store shopping model online. The company is focused on offering the same products and pricing online as in physical stores, avoiding deep discounts or flash sales.

According to Managing Director Palaniswamy Venkatesalu, 5–6% of Westside’s total sales now come from online channels in an important number for a brand that hasn’t relied on aggressive online promotions. “What customers see in the store is exactly what they get online. E-commerce is not a separate business—it’s part of the Westside brand,” he said.

Trent aims to be more than just one fashion brand. With successful formats like Zudio, Westside, and Star (food and grocery), the company is building a multi-brand retail platform. In the last five years, Trent has added brands like Burnt Toast, Samoh, and Utsah, and recently launched Zudio Beauty as a separate format.

Zudio has become a major growth engine, crossing $1 billion in revenue in FY25. In the first quarter of FY26, Zudio and Westside together contributed 82% of Trent’s ₹4,883 crore in revenue. E-commerce is also being boosted by artificial intelligence (AI), which the company uses in various operations to speed up processes and reduce costs. For instance, tasks that took weeks are now completed in days.

Trent is also consolidating smaller stores into larger formats for better customer experience and is optimistic about newer categories like beauty, personal care, footwear, and innerwear, which now make up 21% of revenue. As of June 30, Trent had 248 Westside stores, 766 Zudio outlets, and 29 stores under other lifestyle formats.