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Infosys, HanesBrands Partner for AI-Driven Digital and Operational Transformation

Automation

Business Honor - Infosys & HanesBrands AI Transformation

Business Honor
12 September, 2025

Long-term partnership aims to boost efficiency, automation, and customer experience using AI.

Infosys, a leading provider of IT services globally, has entered into a 10-year strategic collaboration with HanesBrands, a leading US-based apparel producer. The partnership will help drive HanesBrands' digital transformation through the use of AI-driven automation to streamline its IT systems as well as enhance operational efficiency. Under this deal, Infosys will implement its Live Enterprise Automation Platform (LEAP), coupled with Infosys Topaz, an AI-first services suite. Together, they will assist HanesBrands in realizing the full value of its data and realizing operational agility by way of generative AI and AIOps capabilities. They will allow HanesBrands to automate mundane tasks, enable better decision-making, and simplify business processes across functions.

Scott Pleiman, HanesBrands' Chief Strategy, Transformation, Analytics, and Technology Officer, underscored that the alliance fits with long-term aspirations of agility, efficiency, and customer focus. With the adoption of AI and automation, the company seeks to create meaningful business value, improve the customer experience, and optimize resource consumption. The transaction will also emphasize technology optimization, enhancing resource productivity, and harmonizing the internal culture of HanesBrands with the digital transformation objectives. As a leading innerwear brand in the US with brands such as Hanes, Bonds, and Maidenform, HanesBrands seeks to incorporate the next generation of technologies to its core business in order to remain competitive in the fast-changing apparel industry.

Infosys, with its technical knowledge in AI and automation, will play a pivotal role in aiding HanesBrands through this transformation, making operations run more efficiently and improving customer' interaction. This alliance is an important move towards business process automation, demonstrating the way AI and digital technologies are transforming businesses across the globe. This partnership is poised to establish new standards for AI-powered automation in the fashion sector and provide a glimpse into the future of customer satisfaction and business efficiency.