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Eli Roth’s Horror Section Partners with Blackcraft Cult for Exclusive Merch

Merchandising

Eli Roth x Blackcraft Cult: Horror Merch Drop - Business Honor

Business Honor
15 September, 2025

Partnership delivers limited-edition horror merchandise, exclusive screenings, and unforgettable fan experiences worldwide.

Eli Roth's new production company, The Horror Section, has partnered with Blackcraft Cult, one of the most popular alternative lifestyle brands, to deliver horror film merchandise to fans worldwide. This new alliance will have Blackcraft Cult serve as the official merchandise partner for all of The Horror Section films, beginning with their inaugural release, Jimmy & Stiggs, which opened in theaters last month. As part of the agreement, Blackcraft Cult will manage all e-commerce, retail sales, and special event-based merchandising for The Horror Section's films. They will create limited-edition merchandise specific to each new movie, providing fans with exclusive collectibles. The initial items will be sold on The Horror Section's official online store, Blackcraft Cult's own online stores, and in their Los Angeles and Salem, Mass., retail outlets.

The partnership will not be limited to merchandise, as Blackcraft Cult will also be an exclusive marketing partner for The Horror Section's future films. This includes coordinating early exclusive screenings aimed at providing fans with a richer experience of the films. Eli Roth, the maker of cult horror classics such as Hostel and Cabin Fever, was thrilled by the collaboration. He complimented Blackcraft Cult on their dedicated fan base and individualized aesthetic, which he feels is an absolute fit with the horror genre. Roth also intimated that this is perhaps the start of a great long-term relationship with more movie releases as well as more limited-edition merchandise to come. Blackcraft CEO Bobby Schubenski expressed his thrill, explaining that it's like a dream come true to partner with Roth, whose movies made him fall in love with horror. He noted that this collaboration will give fans an opportunity to own a part of their beloved horror movies through exclusive merchandise and experiences. The partnership is a new beginning for the two brands, where film, fashion, and fandom are combined into an experience that will be exciting for horror fans.