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Healthcare Digital Marketing Outsourcing to Double by 2031

Digital Marketing

BusinessHonor | Healthcare Marketing Trends 2031

Business Honor
06 September, 2025

The growth of AI and telehealth will cause healthcare digital marketing outsourcing to almost double by 2031.

According to Persistence Market Research, the global healthcare digital marketing outsourcing market is expected to almost double in size, rising from US$8.9 billion in 2024 to US$16.3 billion by 2031. This increase reflects the need for more specialized marketing expertise as healthcare providers deal with increasingly complex regulations and new digital technologies.

Healthcare companies across the globe are resorting to external agencies to enhance online interactions and tap into advanced tools such as artificial intelligence (AI) and social media. Outsourcing provides a means for companies to tap into essential skills in search engine optimization (SEO), pay-per-click (PPC) advertising, content creation, social media management, and web development—the activities usually challenging to do within the company.

The rise of AI and machine learning (ML) enables marketers to better understand patient behavior, design data-driven campaigns, and improve return on investment (ROI). This shift supports a more patient-centered approach to healthcare marketing on a global scale. North America dominates the market because of its well-developed healthcare infrastructure and digitally advanced population. However, the Asia Pacific region is increasingly growing because telehealth and digital communication services are becoming increasingly popular in India, China, and Japan.

Major players in the market are Cardinal Digital Marketing, Thrive Internet Marketing Agency, Hootsuite, and PatientPop, among others. These companies deal with healthcare marketing while maintaining regulatory compliance under the HIPAA, which continues to be an important challenge in the U.S.

With the growing prevalence of telemedicine and virtual care in the medical field, digital marketing campaigns will need to become more precise and flexible. Agencies can grow by offering multilingual campaigns, personalized services, and multichannel platforms. As the health sector evolves, outsourcing digital marketing will remain a vital strategy for companies looking to connect with patients and adapt to a rapidly shifting digital environment.