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SoftWear Automation Raises $20M to Expand Robotic Sewing Technology Globally

Automation

Business Honor - SoftWear Secures $20M for Robotic Sewing

Business Honor
18 August, 2025

Investment fuels growth of automated garment manufacturing for faster, sustainable fashion production.

SoftWear Automation, a U.S. company that makes robotic sewing machines called Sewbots, has raised $20 million of new funds to enable it to expand its automated garment manufacturing technology. The funding round was led by Danish fashion group Bestseller, via its sustainable innovation platform, Invest FWD. SoftWear Automation, started in 2012, is in the process of transforming the fashion world by substituting human sewing with completely automated robots. Their Sewbots apply sophisticated cameras and sensors to sew material with precision like a human would. The firm has already automated the production of T-shirts and is working on further expanding to polos, pants, cargo pants, and jeans in the near future.

SoftWear Automation is working to enable on-demand, local, and sustainable manufacturing, which can reduce waste, cut costs, and speed up production. CEO Palaniswamy "Raj" Rajan said the partnership with Bestseller will enable their faster market entry and international growth. The firm hopes to introduce its next-generation T-shirt Sewbots in the first half of 2026. The additional funding will also be used for research and development and geographic expansion, initially in North and Central America, with ambitions to expand into Europe.

This investment is directed towards tackling major issues within the fashion sector, including speed, flexibility, and sustainability, according to Bestseller's CFO Thomas Borglum Jensen. Invest FWD has invested in other green innovations in the past, such as recycled content and renewable energy products. This investment is another huge leap for fashion manufacturing in terms of automation, demonstrating how technology can transform the sector towards a speedier, more sustainable future.