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Reebok Launches ChatGPT Smart Eyewear with Strategic Digital Merchandising Approach

Merchandising

Business Honor - Reebok Unveils ChatGPT Smart Eyewear

Business Honor
21 August, 2025

Reebok combines smart technology and fashion to target fitness lovers through digital channels.

Reebok has officially debuted its new ChatGPT-powered Smart Eyewear, utilizing smart merchandising to connect with fitness enthusiasts globally. The eyewear initially debuted on the Reebok smartphone application in July 2025 and was available on Reebok.com starting August. This launch is not merely a product introduction—it's a great demonstration of digital merchandising in practice. Reebok is utilizing its established online properties, such as the website and app, to roll out this advanced product directly to its loyal fans. Reebok.com receives more than 570,000 monthly organic visitors, which makes it an ideal channel for a product launch.

The Reebok Smart Eyewear is meant for active users and athletes who prefer staying connected while exercising. The smart glasses boast Bluetooth audio and ChatGPT voice control, so the user can obtain information, coaching advice, or even music without hands. To create hype, Reebok associated the product with its history of innovation by drawing a parallel between the glasses and the iconic Reebok Pump shoe. The association aids in forging the brand's identity as well as drawing interest from both fitness and technology enthusiasts.

The release also coincides with a smart time—summer, when most consumers are engaged and out there buying performance gear. By releasing this product initially on mobile, followed by the Internet, Reebok is employing phased digital merchandising to generate buzz and grow smartly. By doing so, Reebok demonstrates the potency of merchandising in introducing new tech-based products. The intelligent eyewear combines fashion, functionality, and innovation to set a new wearable technology trend.