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Sports Emotion Recently Launched Its New Merchandising Platform to Manage Stock

Merchandising

Business Honor
03 July, 2025

Sports Emotion recently launched its new smart platform to improve productivity, expansion, and customer experience.

Sports retailer, Sports Emotion recently introduced a new smart merchandising platform to improve shop productivity and manage stock across its network in Spain, Portugal, and Italy. Technology was developed in partnership with Nextail, a software company.

By simplifying the company's storage procedures throughout the season, the updated system will ensure that products are available in the right stores at the right time. With established processes and technological innovations, the new platform will reduce everyday tasks while offering teams greater access to sales data. Faster decisions at the level of the store will be made as a result, and customers will continue to have access to both temporary and all year merchandise.

Sports Emotion's Chief Commercial Officer, Alfonso Lamarca, said that in order to help with future growth, the business must change its strategy with regard to product selection. "As we grow into more areas and channels, this platform helps us make more intelligent choices, minimize labor, and increase our profits," he stated.

The measure takes place as a number of international merchants shift to more informed operations. Amazon recently released new technologies to improve planning of supply chains, packing, and shipment, while Walmart expanded its use of advanced data tools to improve worker and customer apps.

Sports Emotion hopes to remain as the leader in the constantly changing retail sector with this advancement. According to the business, faster data and improved technology will impact how goods are advertised, leading to quicker and more efficient purchasing experiences that meet consumer needs in real time.