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Ferdia Builds up Leadership Team with CMO Appointment of Henny Wang

CMO

Business Honor
07 July, 2025

Henny Wang, who has 13 years of B2B marketing expertise, was hired as CMO at Ferdia.

Henny brings with her over 13 years of expertise in B2B marketing, SaaS, and project management. In the spring, Wang joined Ferdia and spent her first week in Sweden at the Busstorget conference in Uppsala. She was previously a marketing leader at Klaveness Digital, Deloitte and Mynewsdesk. She supervised digital marketing projects at Deloitte and focused on marketing for the CargoValue platform. This platform was used by international supply chain operators at Klaveness Digital.

Wang's top priorities included increasing Ferdia's event presence and content strategy. Additionally, she is focusing on improving Ferdia's visual identity and brand tone. Wang said that strengthening relationships with clients, partners and industry stakeholders is her main goal. As Ferdia expands, she highlighted the significance of clear communication and brand consistency. Ferdia is organizing a number of upcoming activities such as attending the Route One Awards in Birmingham.

Henny shares the importance to combine technology and storytelling as Ferdia keeps expanding. Her places of interest in AI is an essential area of study that shows it may increase productivity and free up team members to focus on with important work. She maintains that producing worthwhile, captivating content that promotes client success is still the key objective in spite of the need for creativity.

Wang invited industry professionals to get in touch with her personally for networking, cooperation, or feedback. According to Ferdia, the company is eager to see how Wang will influence its marketing and branding initiatives.