In this consumerism world, we have spent all the time in our life shopping for hundreds and hundreds of different items both online and offline. The reality of shopping is that as humans we tend to surf through lot of products that we actually don’t need. Even after we know what exactly we need, our mind wants to spend time on the products we don’t need. But, what if we get the product we need as soon as we start to think of shopping online. Even better what if all the products were personalized based on your preferences and requirements? This article walks you through the topic of ecommerce personalization.

What is Ecommerce personalization?

Creating a complete and customized experience for is the goal of e-commerce personalization.  It's important to remember that personalization in marketing and sales is not limited to a single point. Rather, it applies to all phases of a customer's journey and engagement with your online store.

That's precisely how purchasing must be. It should be quick, easy and customized. That might have sounded unthinkable only a few years ago, but online and in-store shopping are rapidly changing. Based on actual online surfing patterns and purchase data, marketers can now finally customize shopping experiences to customers' preferences because of the power of artificial intelligence (AI), automation, and ecommerce personalization.

Brands can now transform every shopping encounter into a fulfilling and significant experience by personalizing it. In the current retail environment, personalized shopping experiences are actually essential to customer engagement, loyalty and retention. Because AI produces smooth experiences that consistently leave customers feeling as though they made the right choice, ecommerce personalization is also associated with increased conversion rates and product sales.

Ecommerce Personalization that Matters

1. Fulfilling Expectations of Customers

According to a study, 44% of respondents said they would return to their online merchants if they provided a customized buying experience. Not just that, more than 70% of the customers were disappointed when a website lacked these functionalities. Additionally, if customers are unable to find the proper product, they are more likely to lose interest and leave the store. We may observe that client retention rates are directly impacted by personalization methods. Ninety-one percent of consumers favor brands that offer advice and offers that are pertinent to their needs. On the other hand, websites that lack ecommerce personalization are a surefire way to drive customers to your rival company.

2. A decrease in product returns

Returning items purchased from an online retailer can be a pain for both the buyer and the seller, in contrast to physical stores. Customers who impulsively purchase a product during a deal frequently end up dissatisfied with it. On the other hand, a customized sales approach raises client happiness and improves the buying experience.

3. The average order value (AOV) increased

More purchases result from ecommerce personalization. How?  The average order size (AOV) and cart value are greatly increased by personalized offers and recommendations. More than 49% of survey respondents purchased a product they had not intended to purchase as a result of tailored recommendations. Contextual recommendations derived from behavioral data are useful for upselling and cross-selling related products, and they may increase sales.  To reduce cart abandonment and reward devoted consumers, you can also send those customized offers and discounts. Additionally, these deals and discounts increase consumer interaction and results in higher sales.

Actions to Put Ecommerce Personalization into Practice

1. Personalization powered by AI

Over time, the number of e-commerce websites has grown dramatically. It is not practical for marketers to manually develop categories, analyze, set triggers, and recommend products by sifting through hundreds or even thousands of data points in light of the fierce competition and rising customer expectations. The good news is that AI helps with ecommerce personalization and removes the need for manual labor. And Netcore's ecommerce marketing platform provides just that. Artificial intelligence tools (AI) and neural network technologies are capable of gathering vast amounts of data and identifying patterns in consumer behavior that far surpass manual human capabilities. Using this information, AI then creates and expands a customized experience.

2. Personalization across all channels

The first rule to effective omnichannel ecommerce personalization is to understand that it doesn’t end at your website.  However, fewer than half of retail firms provide individualized touchpoints. When your whole channel mix is tuned to provide tailored recommendations, personalization functions at its best. Among other success measures, omnichannel personalization can boost Add-to-cart rates by 6-9% and CTRs by 30-60% when done correctly.

3. Campaigns for Cart Abandonment

Remind customers to abandon their carts via the channel of their choice. A positive experience can be greatly improved by personalizing the message with the co-marketer, including their names and the things they left in the basket. By providing discounts or free shipping and delivery, you can further encourage customers to finish the purchase.

How to Begin Ecommerce Personalization

Data collecting is the first step in personalization. Using CRM data and website analytics, you need to create a comprehensive picture of your website visitors at every stage of the customer journey. Here are several essential data points to track

• First-time users of the website

• Viewed pages

• Time spent on the site

• Wish list items

• Items have been put to the cart

• The final page a visitor sees before departing your website is known as the exit page.

The Last Word

Providing a customized online shopping experience has become the norm in the industry and is essential for any company looking to stand out from the competition and draw in new clients. Gathering consumers, identifying your primary user categories, evaluating the data to determine the goal of each segment, and providing tailored purchase paths for each segment are the first steps in ecommerce personalization.