Home Innovation Salesforce Datassential Launches Salesfor...

Datassential Launches Salesforce Plugin to Streamline Lead Generation and Sales Productivity

Salesforce

Business Honor
10 July, 2025

Datassential launches Salesforce Plugin, enhancing lead generation and sales productivity with real-time data integration.

Datassential, the food and beverage industry leader in insights platforms, has unveiled a new integration: the Datassential Salesforce Plugin. The advanced solution brings Datassential's rich industry data into Salesforce, enabling sales teams to target, filter, and send highly-tailored accounts into their CRM with ease. The plugin streamlines the sales process, granting access to more than 70 pre-populated attributes, which improves the lead generation and operator targeting experience for foodservice and supply-side sales professionals.

Sales forces now can take advantage of Datassential's powerful search filters — such as region, type of cuisine, and business category — directly within Salesforce, allowing identification of prime prospects more easily than ever before. The integration creates or enriches lead and account records in real time, guaranteeing data accuracy and timeliness at all times. Consequently, the salespeople are spending less time on entering data and more time handling closing business and driving revenue.

“By integrating Datassential’s powerful operator intelligence directly into Salesforce, we’re enabling sales teams to be more productive,” said Emily Tang, Senior Vice President of Product Management at Datassential. The Salesforce Plugin is designed to help food and beverage sales teams find the right operators quickly and efficiently, streamlining the lead generation process.

The plugin also features critical capabilities like direct access to US, Canadian, and more than 70 additional countries' data, sophisticated targeting filters (e.g., radius around address, confidence level, type of cuisine), and regular updates to maintain account data up to date automatically. Accessible to every Datassential customer on Salesforce, the plugin will help make sales more efficient and productive. Sales professionals can now easily access, enrich, and synchronize targeted accounts in a few clicks, freeing up more time to focus on what is most important.