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TV Advertising Made Simple by Universal Ads' New Brand Program

AdTech

Business Honor
11 June, 2025

Universal Ads launches partner program to help brands easily transition from social media to TV advertising.

Through its TV Business Partner Program, Universal Ads is assisting new businesses into the television industry. This creative initiative gives brands the resources they need to create, test and release TV ads while connecting their campaigns to quantifiable business results. Brands can connect with high-impact measurement and creative partners through the TV Business Partner Program. Throughout the program, advertisers of various sizes and abilities will be able to swiftly move from social media advertising to television which offers viewers at scale because it is the largest screen in the room.

Greg Lieber, head of product partnerships at Universal Ads, stressed that the company’s mission has consistently been to make TV advertising as accessible and straightforward as social media advertising. Lieber explained that to achieve this goal, Universal Ads is equipping brands including those new to television with the necessary tools to thrive on its platform. This includes everything from access to premium content at scale to a curated ecosystem of top solutions that allows advertisers to efficiently develop and launch effective campaigns.

According to Universal Ads, Canva, Fairing, Haus, INCRMNTAL, Measured, Prescient AI, Spaceback, Triple Whale, Waymark and WorkMagic are among the launch partners for the new initiative. When brands have these launch partners on board, they should feel more confident knowing that if they struggle in one area, like making a TV commercial, they can use their creative skills to quickly and easily create and test TV-ready commercials or alter existing creatives to reach new audiences. They also have access to measurement solutions at every stage of the process, which help them gauge the success and reach of their initiatives.