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Brodeur Launches Relevance AI to Boost Brands’ Presence in AI

Public Relations and Communications

Business Honor
27 June, 2025

New PR service helps brands optimize visibility and messaging across AI platforms.

With generative AI tools like ChatGPT and Gemini on the rise, determining how the public finds information, Brodeur Partners launched Relevance AI. This new service enables brands to take control and optimize their presence in AI-generated search results—a significant leap forward for the public relations field.

Brodeur's Relevance AI empowers organizations to evaluate and improve how their brands are interpreted and ranked by AI platforms. “This is a defining moment for communications and public relations,” said Andrea Coville, CEO of Brodeur Partners. “We’re helping our clients ensure their messages are not just present, but persuasive and relevant in the conversations that matter most.”

The service has four PR-focused elements: visibility audits to measure how frequently and precisely brands are portrayed in AI responses; platform optimization balancing earned, owned, and digital messaging; strategic content development to enhance authority with both AI and human consumers; and ongoing monitoring to track performance.

What sets Relevance AI apart is its background in Brodeur's Relevance approach grounded in behavioral science—now applied to a new digital realm. The service integrates old-school PR wisdom with advanced techniques such as Generative Engine Optimization (GEO), AI Optimization (AIO), and Answer Engine Optimization (AEO).

Most importantly, Relevance AI goes beyond advertising to facilitate internal communications, recruitment, crisis management, and other essential functions in which AI has the ability to influence stakeholder opinion. As AI transforms the discovery and content creation of stories, Brodeur's solution is a strategic shift for PR professionals working in the fast-changing media landscape.