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Air India Loyalty Program Expands Using Blockchain for Global Rewards

Blockchain

Business Honor
21 June, 2025

Maharaja Club's latest partnerships are powered by blockchain, allowing members to collect points from international brands.

Air India’s Maharaja Club, its frequent flyer program has teamed up with Loyyal a company that uses blockchain technology for loyalty rewards. This new partnership lets Maharaja Club members earn points not only when they fly but also through everyday shopping with popular brands in the USA and UK.

Thanks to Loyyal’s network, members can now collect Maharaja Points when buying from well-known stores like Walmart, New Balance Victoria’s Secret and GAP. More brands will join soon, giving members even more chances to earn points and enjoy exclusive rewards.

This initiative aims to make the loyalty program more valuable by allowing points to be earned in many ways beyond air travel. Members can earn points when shopping for clothes dining out, buying health and beauty products, entertainment and more. This fits better with members’ lifestyles and gives them more reasons to stay loyal.

Loyyal’s CEO, Ashish Kumar Singh, said the blockchain platform makes it easy to add new partner brands and gives members a smooth experience when earning points across different countries. Blockchain technology helps keep the system secure, transparent and efficient.

Shailesh Kumar Singh, Head of Loyalty at Air India added that this partnership helps members earn points faster without having to fly frequently. The points can then be used for free flights cabin upgrades and other special rewards making travel with Air India even more enjoyable. By using blockchain-powered solutions Air India’s loyalty program is stepping up to meet the needs of today’s travelers and shoppers creating a more rewarding and connected experience.