Home Innovation Gamification Betinia Wins Innovation Award ...

Betinia Wins Innovation Award for Gamified Casino Experience at EGR 2025

Gamification

Betinia Wins EGR 2025 Innovation Award for Gamified Casino Experience

Business Honor
27 June, 2025

Betinia honored for gamification strategy, boosting engagement and retention at EGR Awards 2025.

MEGA or Motivational Engineering Gaming Application is the key to Betinia's success. Soft2Bet created this internal gamification engine which is currently an important component of Betinia's approach. With elements like story adventures, collectible rewards and the chance to construct virtual stadiums MEGA offers a more engaging and rewarding experience than standard casino bonuses.

The results have been excellent. Betinia is now at the top of a number of local app stores in 2024 because of its focus on customer retention, strong localization and customized content. The MEGA platform showed how successfully players responded to the intriguing new features resulting in an amazing 176% increase in player retention. With more than 75% of customers accessing the brand through native apps, Betinia has also seen success with mobile usage.

In highly regulated regions such as Sweden and Denmark this platform has remained completely compliant with gambling legislation. Because of MEGA's adaptability, it may be readily implemented in several geographical areas establishing Betinia as a pioneer in ethical and legal gaming.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet stressed that the company has a strong track record of creating high-performing brands. She noted that winning the award serves as clear validation of Soft2Bet’s ability to drive innovation and deliver successful outcomes for both its players and B2B partners. Betinia alone made it to the shortlist in five of the 12 categories in which Soft2Bet was nominated this year, demonstrating the company's increasing success and impact in the iGaming industry.