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Amazon Aims to Boost India’s Merchandising Exports to $80 Billion by 2030

Merchandising

Business Honor
19 June, 2025

Amazon plans to boost India’s merchandising exports to $80 billion via e-commerce by 2030.

With its Amazon worldwide Selling (AGS) platform, Amazon begins to make an important effort to increase India's exports of worldwide merchandise. By 2030, the corporation wants to increase its exports from the current $13 billion to $80 billion a six-fold increase. India's position in international e-commerce trade could be greatly enhanced by this action.

A vast array of Indian-made goods from educational toys cotton-based home textiles and other consumer goods to ayurvedic wellness remedies like shilajit and multani mitti form the foundation of this approach. The United States, the United Kingdom, and the Middle East are among the primary foreign markets to which these products are being pushed and transported.

India has a long history of retailing, according to Srinidhi Kalvapudi, head of Amazon Global Selling India. More international clients are now being found by Indian vendors than ever before due to the expansion of direct-to-consumer (D2C) brands and improved digital infrastructure.

More than 1.5 lakh Indian exporters have already benefited from Amazon's platform which makes it simpler for company’s particularly small and mid-sized ones to begin selling internationally. Merchants are managing marketing, compliance and logistics with the use of tools like Fulfillment by Amazon (FBA) and regional training initiatives.

It's interesting to note that online exports are growing outside of major cities. Nowadays, a large number of vendors from Tier 2 and Tier 3 cities participate in the export ecosystem by offering traditional products like crafts and textiles. With the help of the government and the growing demand for Indian goods outside e-commerce merchandising is rapidly expanding. International attention is already being drawn to homegrown companies like Vahdam Teas and Skillmatics, showing the potential of India's export-oriented retailing. Amazon thinks there is still a lot more to come and that this is only the beginning.