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WPP Launches AI-Powered WPP Media to Redefine Global Advertising

Marketing and Advertising

Business Honor
29 May, 2025

New media arm blends AI, data, and creativity to transform client advertising strategies.

WPP Media, a new media division built around artificial intelligence, was launched by international marketing behemoth WPP as a replacement for its former media division, GroupM. The overhaul represents a new era for WPP's strategy for media and advertising, centered on technology, integration, and personalization.

WPP Media is created to integrate the firm's capabilities in media buying, data, and content creation with a view to delivering personalized ad experiences on an enormous scale. The new unit will oversee more than $60 billion worth of media spending annually, servicing over 75% of the world's largest advertisers in 80+ countries

Top agencies such as Mindshare, Wavemaker, and EssenceMediacom will continue to operate under the WPP Media umbrella, serving clients alongside the advantage of a common AI-driven system named WPP Open. The platform integrates media, data, creative, commerce, and production capabilities, making it easier for brands to deliver smarter, faster, and more connected campaigns.

WPP has invested more than £300 million each year to facilitate this change, collaborating with leading AI firms and enhancing learning schemes for its people to gain future-ready abilities.

According to WPP Media CEO Brian Lesser, the new configuration is a response to today's world, where the ads need to be more relevant and the customer journeys more integrated. "WPP Media is designed for a world in which media is everywhere and must be smart, personalized, and connected," he stated.

WPP CEO Mark Read added that this move aligns with the company's long-term strategy to simplify its services and harness the power of AI and data for better results.

WPP has launched a new cross-platform business-to-business campaign to highlight its AI capabilities and target marketing decision-makers in order to promote the launch.

In addition to being a branding, WPP Media is a complete redesign of how media services will be delivered in the AI era.