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Skibidi Toilet Expands Globally Through Major Merchandising Deal

Merchandising

Business Honor
19 May, 2025

Skibidi Toilet turns viral fame into retail power through global merchandising deal launching in 2025.

Viral hit Skibidi Toilet is set to make a huge retail entrance in 2025 through a significant merchandising alliance. Invisible Narratives has joined hands with Global Merchandising Services in order to convert the online phenomenon into a global consumer goods giant.

According to the deal, Global Merchandising Services has been appointed as the master licensee of the Skibidi Toilet brand. The agency will develop, manufacture, and distribute branded merchandise from apparel to accessories worldwide. Additionally, Global also retains sub-licensing rights in a wide range of product categories such as footwear, stationery, home decor, loungewear, sporting goods and back-to-school products enabling fans to interact with the brand in everyday life.

Adam Goodman, CEO of Invisible Narratives, stated, "What Boom! did with Skibidi Toilet tapped into something real and unfiltered." "Now that Global is in charge of merchandising, we're not just providing fans with what they desire; we're also coming up with new ways for them to interact."

The launch is a milestone moment in the development of Skibidi Toil et as a viral online series into a comprehensive entertainment franchise. Since going live in 2023, the show — famous for its absurd battle between humanoid toilets and robot heroes has secured more than 36 billion views and 110 million subscribers throughout the Skibidi Creator Alliance network.

The brand's potential was described by Global Merchandising Services CEO Benny Lindstrom: "We don't just see Skibidi as a viral hit but as a transformative franchise." Our goal is to create products that reflect the series' sense of breaking rules.

With merchandising plan in full action, Skibidi Toilet is set to be a top player among youth-oriented consumer products.