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Denada Ramnishta Joins ECL as CRO to Accelerate Global Expansion

CRO

Business Honor
07 May, 2025

Ramnishta joins ECL as CRO to expand global reach and democratize access to capital.

Denada Ramnishta was named as the Chief Revenue Officer (CRO) of Efficient Capital Labs (ECL), which is a prominent supplier of non-dilutive capital for B2B SaaS and AI businesses. Ramnishta will be in charge of ECL's worldwide revenue strategy, which will involve growing the company's operations for expanding its market reach and establishing alliances in Southeast Asia, Europe, and the US. With more than 15 years of expertise building fintech platforms and facilitating capital access for thousands of small business owners and entrepreneurs.

Ramnishta was the chief growth officer at Lendio before joining ECL, where she oversaw the onboarding of more than 300 capital providers. As evidence of her conviction that democratizing money is important to development in invention, she assisted in facilitating more than $12 billion in small business funding. She has also operated and invested in venture-backed ecosystems and had senior executive positions at American Express.

Kaustav Das, co-founder and CEO of ECL, stated that Denada brings a founder’s mindset, deep expertise in fintech, and a sharp go-to-market perspective of precisely the combination ECL needs for its global expansion. He stressed that she has played key roles during essential moments at industry-defining companies, and her leadership will be instrumental as the company strengthens its efforts to provide flexible possibilities for foreign SaaS and AI businesses looking for investment.

Ramnishta will concentrate on establishing new growth strategies, expanding access to funding for underserved yet high-potential regions, and further integrating the business into important founder communities at ECL. According to her, ECL is building more than a financing platform; it's becoming a new kind of partner for worldwide businesspersons who are redefining the landscape. She expressed full commitment to helping shape that future alongside the ECL team.