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Meta Integrates Threads Ads into Marketing API, Offering More Ad Placement Options

Marketing and Advertising

Business Honor
20 May, 2025

New ad placements on Threads integrate with Meta's marketing and insights APIs, allowing advertisers to extend existing campaigns and track performance across platforms.

Recently, Meta officially rolled out advertising support on Threads, its rapidly growing text-based social platform, now boasting 350 million active users. This move opens up a significant opportunity for brands to reach a wider audience by integrating Threads into their broader Meta ad campaigns.

With this launch, Threads now supports ad placements on its home feed, interspersed between organic content. Advertisers can manage and deliver these campaigns using Meta’s Marketing API. The ads must follow Threads' specific creative guidelines, including a 16:9 to 9:16 image ratio, with automatic center-cropping applied to anything wider than 1:1.

To run ads on Threads, advertisers must have a Meta profile and link at least one Instagram feed. Threads is not available as a standalone advertising platform; it functions as an extension of the Instagram ecosystem.

Advertisers can track campaign performance using Meta's Insights API, which now includes detailed metrics specific to Threads. This data offers breakdowns by platform (Facebook, Instagram, and Threads), publisher, and placement position—giving marketers a clearer picture of how their ads perform across Meta’s ecosystem.

With Threads now offering advertising capabilities, Meta continues to unify its platforms while providing powerful tools for advertisers to scale their outreach and measure impact effectively.