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Irdeto and Anypoint Media Strengthen OTT Monetization Partnership

AdTech

Business Honor
28 May, 2025

Irdeto and Anypoint Media deepen partnership to deliver seamless, advanced ad monetization solutions for global OTT and FAST providers.

Irdeto, a MultiChoice Group-owned cybersecurity company, and Anypoint Media, a digital advertising technology leader, have signed the deepening of their strategic alliance to enable over-the-top (OTT) and free ad-supported TV (FAST) service providers worldwide. Through this partnership, both companies aim at accelerating ad monetization solutions for the fast-emerging OTT and FAST sectors through easy integration of Anypoint Media's ad platform FLOWER with Irdeto Experience, which is a prominent streaming aggregation platform.

The pre-integration allows OTT and FAST providers to rapidly deploy advanced advertising monetization strategies without the typical technical pains and latencies. FLOWER’s client-side playlist manipulation (CSPM) technology enables content providers to leverage new ad formats such as skippable linear ad insertions, interactive cross-device and screen ads, and shoppable ads. The solution also supports legacy video ad placements such as pre-, mid-, and post-roll VOD ads, as well as banner ads across all user touch points, in order to create a complete adtech system.

Anypoint Media also boosts monetization powers with a robust campaign manager that handles direct sales and insertion orders while offering seamless programmatic connectivity. The integration links service providers to global supply-side platforms (SSPs) and demand-side platforms (DSPs) directly through its own header bidding system, Reach Every Digital Screen, driving maximum ad revenue opportunities across diverse and changing markets.

Both companies' commitment to expediting OTT platform deployment and offering scalable, future-proof ad monetization solutions to OTT and FAST providers worldwide is reflected in this partnership.

"Together, we provide an end-to-end solution that guarantees easy deployment, solid functionality, and outstanding advertising capabilities right from day one," said Anypoint Media CEO Won Baek.

"This improved partnership fuels growth and profitability for content providers, enabling them to realize the full potential of their digital content," added Dario Choi, APAC Regional Vice President at Irdeto.