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Corporate Video Production Surges as SMEs Embrace Digital Marketing Strategies

Video Solutions

Business Honor
27 May, 2025

Small businesses are driving demand for video content in an evolving digital economy.

The corporate video production industry is undergoing a transformative shift, with small and medium-sized enterprises (SMEs) emerging as a powerful force behind industry growth. Once dominated by large corporations, the business video production market now sees a surge in demand from startups and mid-sized firms aiming to boost brand visibility through engaging visual content.

According to Verified Market Reports, the global Video Production Services for Business market was valued at USD 5.6 billion in 2024 and is projected to reach USD 8.7 billion by 2033, growing at a steady CAGR of 5.2%. This momentum is largely attributed to SMEs adopting digital marketing strategies that prioritize storytelling, audience engagement, and social media reach.

In particular, animated explainer videos, product demos, and branded content are gaining popularity among smaller companies looking for cost-effective, high-impact solutions. With the rise of remote work and increased online engagement, SMEs are recognizing the value of tailored video formats to communicate their brand identity, showcase products, and train internal teams.

“Video is no longer a luxury for large enterprises,” says a spokesperson from Demo Duck, a leading production agency. “SMEs now see it as a necessary tool to build trust, educate customers, and stand out in a crowded market.”

Technological advances are also fueling this growth. Tools that offer automated video editing, cloud-based collaboration, and scalable templates have made video production more accessible than ever. Subscription-based platforms and white-label services are enabling smaller firms to produce consistent, professional-grade content without significant overhead.

North America continues to lead the market, but regions in Asia-Pacific are rapidly expanding due to mobile-first strategies and increasing digital penetration.

As competition intensifies, production companies must focus on storytelling, quality, and innovation to meet the evolving needs of SMEs. The sector’s combination of scalability, recurring demand, and strategic relevance positions it as a compelling investment opportunity in today’s dynamic business environment.