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Lowes Foods to Unveil Omnichannel Retail Strategy at GroceryTech 2025 Conference

Merchandising

Business Honor
30 April, 2025

Discover how Lowes Foods blends online and in-store shopping to boost customer loyalty.

Glenn Figenholtz, Senior Vice President of Merchandising for Lowes Foods, will address the grocery chain's strategy to revolutionize omnichannel retailing at GroceryTech 2025. The conference, June 10-12 at Marriott Dallas Uptown, is an essential meet-up for retail leaders seeking fresh solutions to fuel tech-driven expansion in their operations.

Figenholtz, along with Chad Petersen, SVP of Digital and E-commerce at Lowes Foods, will present the day two opening keynote. Their talk, "Reinventing Omnichannel – How Lowes Foods Drives Engagement & Differentiation," will showcase the grocery chain's innovative merchandising tactics. Find out how Lowes Foods is blending online and in-store shopping experiences, using connected store technology to build customer loyalty and deliver a more personalized shopping experience.

A key part of Lowes Foods' strategy is the enhancement of its mobile app, which allows for a smoother experience between its in-store and online shoppers. This integration of technology seeks to foster more significant relationships with shoppers, especially throughout the company's 80-plus stores in the Carolinas and Georgia. The grocery chain wishes to provide an interactive and seamless experience that will differentiate them from others.

Figenholtz has more than 20 years of experience in retail and consumer-packaged goods. Prior to working at Lowes Foods, he served in a number of executive leadership positions, including EVP and chief customer officer at The Swanson Group and GVP/GMM of food, beverage, and household at Walgreens. Figenholtz's extensive merchandising and marketing experience will be an invaluable contribution to event attendees.

The GroceryTech 2025 conference is a great opportunity for the retail industry to learn about new strategies for the store of the future, and Lowes Foods' omnichannel model of retailing is sure to raise eyebrows and discussion among conference attendees.