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Australian Outdoor Living strengthens digital presence with Shout

Digital Marketing

Business Honor
29 April, 2025

Australian Outdoor Living appoints Shout as national digital marketing agency to enhance digital presence.

Australian Outdoor Living (AOL), the leading brand for turning Australian backyards into year-round escapes, has named Shout as its national digital marketing agency. This key move represents an important step for AOL in further developing its digital presence and deepening its marketing initiatives as part of its growth strategy.

The move comes after a prosperous summer season in which AOL experimented with outsourced support for handling digital campaigns on its wide range of products. In the recognition of needing uniformity and performance throughout all states and product categories, AOL intended to involve external partners that would assist the brand in consolidating its digital marketing strategy. The aim was to future-proof the brand's digital strategy, render it agile, and more sensitive to local market demands.

Jessica Townley, AOL Marketing Director, stated that the company is at a juncture in its evolution. Served with more than 170,000 households when building outdoor spaces, AOL's online approach needs to acknowledge the national dimension of its business without losing touch with specific markets. Shout was selected due to its technical prowess, flexibility, and capacity for grasping AOL's growth vision.

Under the partnership, Shout will drive national digital marketing and SEO strategy across AOL's main product categories, such as outdoor blinds, outdoor kitchens, artificial grass, roller shutters, and pergolas. Shout was also instrumental in assisting AOL with a massive site migration to allow for enhanced user experience and performance.

In the last few months, Shout has concentrated on optimizing AOL's online presence, such as rebuilding campaign architectures on channels such as Facebook and Google. The long-term objective is to develop AOL's online presence, with wider reach, more effective messaging, and better performance in the competitive marketplace.