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Duchess of Sussex Launches Online Store for Curated Fashion and Accessories

Lifestyle and Fashion

Duchess of Sussex Launches Curated Fashion & Accessories Store

Business Honor
26 March, 2025

Meghan's online store offers curated fashion, accessories, and commissions from affiliate links.

The Duchess of Sussex has opened a new online store where admirers can buy her recommended jewelry, accessories, and favorite clothes. Meghan discussed her "high-low" approach of mixing expensive and reasonably priced clothing in an episode of her most recent Netflix series. She shared the ShopMy link on 24^th March 2025 along with her 2.6 million Instagram followers. She made it obvious that she would receive a portion if someone made a purchase using the affiliate links she supplied.

"Elite creators" are the target audience for the ShopMy platform, which offers them a 30% reward if a customer buys something after clicking on a link they posted. "Handpicked and curated collection of the things I love" is how Meghan described the items in the online store, adding that she has been asked for a long time to share the things that inspire her wardrobe.

The Duchess has been known to sell out of outfits in a matter of minutes. For example, the Canadian apparel line the Label's white coat, which she wore to announce her engagement to Prince Harry in November 2017, was so popular that it crashed the business's website.

A month later, she was seen with a £500 ($675) Strathberry midi tote bag, which caused the brands worldwide, US, and Chinese websites to sell out in 11 minutes. The platform's commissions typically vary between 10% and 30%, "based on the brand or seller," according to ShopMy. Additionally, creators can "discover and manage paid collaboration opportunities" with more than 47,000 businesses using the site.

The duchess is no stranger to fashion, lifestyle, and product suggestions. Meghan spent almost three years developing and running her own lifestyle website, The Tig. It was closed down in April 2017, the month before her engagement to Prince Harry was made public.