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Animation
Business Honor
29 March, 2025
AI recreates Ghibli’s magic, raising creativity, copyright, and ethics concerns.
There has been a recent trend where people have been utilizing ChatGPT's image-making to create images that mimic the unique animation aesthetic of Studio Ghibli. This brought a viral resurgence in popularity to the Japanese studio's aesthetic, which is characterized by the hand-drawn, fantasy-art look.
OpenAI's new AI tool, "Images for ChatGPT," enables users to generate images with breathtaking depth and detail, closely duplicating Studio Ghibli's distinctive look. This has created a wave of AI-generated images on social media, transforming personal snaps and favorite memes into Ghibli-style masterpieces. Even OpenAI CEO Sam Altman joined in by switching his social media profile picture to a Ghibli-style photograph.
But this AI art craze has also caused ethical controversy in the animation world. Studio Ghibli co-founder Hayao Miyazaki has already condemned AI in animation in the harshest terms, deeming it "an insult to life itself." Such sentiments highlight concerns that AI art can cheapen the painstaking human labor that goes into traditional animation.
Legal experts have also raised the issue of copyright consequences of reproducing Studio Ghibli's style with AI without explicit permission. The ability of AI models to generate images in the style of copyrighted works poses intellectual property rights concerns and the potential impact on artists' living.
Despite these concerns, many users are still exploring the artistic potential offered by AI tools. As an example, individuals have snapped photos of their pets and transformed them into Ghibli-style characters and have appreciated the union of personal photography and favorite animation design.
With technology evolving at breakneck speed, the responsibility for the animation industry is to strike a balance between innovation and respect for creative integrity and copyright law. The trend is reflective of the necessity of constant dialogue among technologists, artists, and lawyers to ensure that the fragile fusion of AI and creative expression is steered in the right direction.