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Todd Morris, CEO of InMarket, expressed enthusiasm for the acquisition, highlighting the value of ChannelMix's next-generation solutions for their clients
InMarket, a leader in real-time marketing and measurement, has announced the acquisition of ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform. This strategic move aims to enhance InMarket’s data analytics capabilities and advance its mission to innovate beyond traditional MMM techniques by integrating AI-driven, real-time media planning solutions.
ChannelMix’s standout offering, the Marketing Impact Modeling (MIM) platform, delivers real-time, granular data to generate actionable insights that drive marketing performance, lead generation, and revenue growth. InMarket intends to combine MIM with their multi-touch attribution tool, Lift Conversion Index. The combined power of these platforms will provide marketers with cutting-edge tools for real-time optimization, long-term strategic planning, advanced AI functionalities, and privacy-compliant data integration. Todd Morris, CEO of InMarket, expressed enthusiasm for the acquisition, highlighting the value of ChannelMix's next-generation solutions for their clients. He emphasized that in a time when data and real-time decision-making are crucial for marketing efficiency and effectiveness, integrating ChannelMix's advanced analytics with InMarket's industry-leading capabilities would empower clients to make more informed, data-driven decisions. Morris also noted that this acquisition reaffirms InMarket's commitment to offering the most comprehensive and effective marketing solutions available.
The acquisition marks a significant step for InMarket as it continues to expand its offerings in the rapidly evolving landscape of AI-powered marketing technology.
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