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Lifestyle and Fashion
Business Honor
03 July, 2024
As fashion evolves with fresh gender-fluid perspectives, it not only challenges social norms but also provides a more inclusive and authentic form of self-expression
In a ground-breaking effort to celebrate individuality and gender fluidity, the fashion industry redefines its norms with brands like The Indian Garage Company (TIGC), Highlander, and QUE at the forefront. These brands are revolutionizing wardrobes with their inclusive designs that cut across conventional gender norms.
Emphasizing the brand’s dedication to crafting creativity with neutral tones and customizable silhouettes, Pinky Rai, from TIGC, highlighted their aim to empower consumers to express themselves freely. Presenting fashion staples that seamlessly integrate style and comfort, Mansi Kshatriya, Design Director of Highlander affirmed the brand’s goal to redefine the wardrobe by nurturing unique fashion sensibilities. Shashank Suarabh, CEO of QUE, reaffirmed the significance of accessories to this movement. He highlighted the comeback of tortoiseshell sunglasses and the advance of maximalist accessories, and ensured that everyone can make a statement with a piece that matches their style.
By embracing fluid silhouettes and bold patterns, this initiative transcends beyond clothing to re-evaluate power dressing that challenge societal gender standards. As fashion evolves with fresh gender-fluid perspectives, it not only challenges social norms but also provides a more inclusive and authentic form of self-expression. This evolution underscores that fashion is no more about conformity but about celebrating diversity and empowering individuals to embrace their own identity.