Companies are under more and more pressure to manage difficult marketplaces, regulatory obstacles and changing consumer behavior all while attempting to provide new medicines that improve patient outcomes. Organizations in the life sciences require the help of insights that are driven by data, advanced analytics and planned administrative policies throughout their commercial operations to maintain competitiveness and promote sustainable growth.

One such company, Axtria utilizes data analytics for the life sciences sector.  The company was founded by Jassi Chadha in 2010 and allows healthcare, biotech and pharmaceutical companies to make faster more informed decisions throughout their commercial operations. Axtria provides new cloud-based systems for data management, sales and marketing analytics for combined customer engagement along with a strong importance on improving patient outcomes and nurturing corporate expansion.  Axtria helps life sciences firms improve marketing efficacy, optimize performance and change the way they introduce therapies to the market by adding new technology with widespread industry knowledge.

Axtria’s AI Solutions for Life Sciences Operations

Strategy Consulting

Axtria provides planned consulting services that use data and refined analytics to improve business outcomes in the health sciences sector. The firm helps businesses to establish the value of drugs, increase the effectiveness of their promotions and strengthen their reasonable advantages by operationalizing huge amounts of life sciences data. Their plan guarantees that the correct patient receives the right therapy at the right time, the right market and customer are targeted and that ROI and customer loyalty are maximized.

The consulting approach of Axtria places a strong stress on a high-touch cooperative partnership that speeds up digital transformation and confirms precise execution catered to the particular requirements of each client. Pharmaceuticals, biotechnology, medical devices, consumer health and specialty pharmacy are just a few of the industries they serve.

Advanced Analytics

Axtria supports planned administrative policies throughout the whole life sciences value chain by providing new data analytics driven by artificial intelligence (AI) and data science.  Their advanced analytics solutions offer practical insights that boost customer interaction, increase patient-focused marketing initiatives and improve brand success.

Axtria assists life sciences organizations in creating commercial models that tackle actual world challenges by utilizing AI and machine learning (ML). This allows for more accurate patient journeys and efficient sales force plans that result in increased sales.  They offer a broad range of analytics, such as payer, trade, sales, marketing and patient analytics, guaranteeing scalable, flexible and economical insights from prelaunch to loss of exclusivity.

With modified therapeutic and channel plans, Axtria's Commercial Model Design (CMD) influences AI/ML to create driven sales force tactics that help firms reach patients more quickly and effectively.  While their marketing analytics offer combined mix design and assessment across various channels and client categories their sales analytics use stylish algorithms to optimize operations.

Marketing
In order to help life sciences organizations better engage healthcare professionals (HCPs) and improve brand performance, Axtria provides complete marketing effectiveness solutions. By offering tools that help businesses understand consumer preferences, improve their promotion tactics and precisely calculate marketing return on investment (ROI), Axtria facilitates this shift.

Strong solutions from Axtria's range, including CustomerIQTM, InsightsMAxTM and DataMAxTM, provide AI/ML-driven capabilities for campaign intelligence, channel design, expenditure analytics, customer data management and brand performance evaluation. With the help of these tools, marketers can design customized, focused programs and monitor their results across several platforms.

Key features include Marketing ROI Analytics that determine the best strategies for various brand phases, AI-powered Channel Design & Management for unified channel insights and Customer 360 Analytics for accurate customer profiling. Life sciences companies may improve promotional ROI, build brand loyalty over the course of the product lifecycle, and ultimately produce more effective and impactful marketing campaigns that appeal to both patients and healthcare professionals by utilizing these integrated marketing solutions.

Jassi Chadha | Founder

Jassi Chadha is the Founder of Axtria.  Axtria was founded in 2010 by Jassi Chadha. He saw the growing demand for data-driven solutions in the life sciences sector. He recognized the need to manage the rapidly increasing volume of data fueled by digitization and widespread cloud technology adoption. The company’s focus was to deliver enterprise-grade analytics through integrated software solutions that seamlessly fit within customers’ existing technology ecosystems.

“Axtria DataMAx™ delivers accurate, consistent, and compliant data products that business teams can rely on with confidence.”