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Juniper Awards TransUnion 2026 Gold Winner for Best Branded Call Solution

Juniper

Business Honor
02 Febuary, 2026

TransUnion wins the 2026 Juniper Future Digital Award for secure, AI-powered branded calling, improving trust and customer engagement.

Juniper Research, a global leader in telecoms innovation forecasting and future digital communications analysis, announces that TransUnion (NYSE: TRU) has been named as a 2026 Future Digital Awards Gold Winner in the Best Branded Call Solution category at the Telco Innovation Awards in Chicago. This award honors businesses leading in AI-powered security against fraud technologies and future customer engagement solutions.

The Future Digital Awards honor businesses that are using real-time trust frameworks, STIR/SHAKEN authentication systems, and verified caller identification infrastructure in shaping the future of connectivity. The strong application of end-to-end call authentication methods in TransUnion's Branded Call Display made it stand out, supporting companies to develop trustworthy relationships and increasing customer confidence.

“Branded calling is changing business-to-consumer voice interactions worldwide,” stated a Juniper Research spokeswoman. "In terms of identity-focused telecom solutions and protecting users against phishing and unwanted calls, TransUnion sets a new standard." In its report Telecoms & IoT Future Outlook 2026-2030, Juniper Research pointed out the growing need for branded calling and acknowledged it as a key element of a trusted digital communication strategy.

The clients of TransUnion are currently experiencing dramatic results. Platform for real estate Newzip observed a 25% increase in response rates for approved consumers and a 137% increase in customer engagement after the implementation of Branded Call Display, which reveals the actual business value of improved phone channel conversion rates. With the growing impact of ubiquitous connectivity and AI-powered identity verification, Juniper Research is of the opinion that these solutions will mark the beginning of a new era of secure, transparent, and personalized communication and will set the next frontier of smart and secure customer experiences.