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Vievé Launches a New Protein Bars for Everyday Healthy Snacking

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Vievé Launches Protein Bars for Healthy Snacks Now

Business Honor
14 January, 2026

Vievé introduces high-protein, high-fibre and low-sugar bars for people wanting healthier snack options.

Vievé, known for its functional protein drinks, has entered the healthy snacking market with the introduction of a new line of protein bars. It’s the company's first move into snacking, this suggests a rising demand for easily available, healthy, and low-sugar food options that support active and weight controlled lifestyles. The new Vievé protein bar comes in three flavors with major nutritional benefits in a compact package. The 45g bar contains 15g of protein and 12g of fiber, with no added sugar, gluten ingredients, and less than 160 calories. Making it perfect for individuals aiming for higher protein intake while limiting sugar and calorie.

Flavour development has been important to the launch process. Pistachio Punch is inspired by the current Dubai chocolate trend, and it contains real pistachio and nut pieces for a luxury feel. Strawberry Blondie mixes real strawberry pieces with a white chocolate coating, offering a perfect combination of sweetness and indulgence.

According to creator and CEO Rafael Rozenson, the move to healthy eating is part of a larger brand expansion strategy. Since 2018, Vievé has focused on functional hydration, but the business now sees protein bars as a natural extension of its product line. The bars were also designed with consumers using GLP-1 weight reduction therapies in mind, as internal research shows that around half of Vievé customers use its products as part of a weight management program.

Throughout the product development, Fibre content was the main goal as many customers do not intake enough fibre in their diet. So each bar offers around one-third of the necessary daily fiber consumption while limiting sugar. With this new protein bar, Vievé is positioning itself ahead in the functional snacking market. Suggesting a future in which regular snacks will offer nutritional benefit along with taste and convenience.