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MotorK Raises €3 Million to Improve AI Automotive SaaS Platform

SaaS

Business Honor
06 January, 2026

MotorK secures €3 million in order to grow AI-powered automotive SaaS, improve SparK platform, and expand across Europe.

MotorK, a Milan-based AI-powered SaaS solution for the automotive retail industry in EMEA, recently secured an additional €3 million in funding from its current financier, London-based Atempo Growth. The funds will be used to improve the company's financial situation and for other business purposes, with terms similar to the previous facility. Atempo Growth recently closed the first €300 million portion of its second fund, Atempo II, raising the total funds under management to €800 million. It has previously supported MotorK in funding rounds. This suggests its dedication to developing creative European SaaS startups.

MotorK, founded in 2010, offers digital solutions in order to help automobile makers and dealers improve sales, marketing, and operations. SparK is the company's main platform that brings together marketing, sales, data, and operations into a single ecosystem, improving efficiency and collaboration. The business also offers an advanced R&D teams in European automotive digital sales and marketing. It previously raised €4.8 million in a restricted capital increase, with the help from partners like 83 North and Lucerne Capital Management.

The company has been listed on Euronext Amsterdam since November 2021, and it achieved ISO 27001 certification in November 2024. MotorK, with 310 employees in eight countries, is growing its presence throughout Europe. With the aim to use the new funding to grow its AI-powered automotive SaaS products, create new features in the SparK platform, and enter new markets. In order to change how automotive businesses use digital tools to generate growth, efficiency, and customer engagement by positioning itself as an important player in the future of automotive retail technology.