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The fashion jewellery brand celebrates winter elegance with its Hiver collection at a thrilling racecourse experience.
APM Monaco’s new Hiver collection pays tribute to the essence of freshly fallen snow balancing with the glimmering light of winter landscapes. Key lines include Flocons de Neige "flakes of snow" luxury feathery-light designs and delicate elegance. The Ice Series features intricately designed labyrinthine patterned designs, which add a dramatic flair to this collection. The Heart pieces give a unique and glistening interpretation of the timeless symbol of love. The fourth component of the collection - Yummy, incorporates playful bear motif fashion and imaginative elements in keeping with the overall winter theme.
The collection puts on display some of the highlights of winter and takes inspiration from the serene beauty of fresh fallen snow and the shimmering light reflecting off the intricate designs found only in winter landscapes. Among its key lines is Flocons de Neige, which refers to 'flakes of snow'; they justify this name with soft lightweight designs, which suggest a delicate elegance. The Ice assortment will be a more bold style than previous collections with complex labyrinthine patterns appearing throughout these pieces, while the Heart pieces represent the classic love symbol designed to dazzle.
This will be the next step of APM Monaco’s partnership with the world of sports through several partnerships, including AS Monaco football club and Formula 1 driver Charles Leclerc who acts as a global ambassador for the brand. By combining APM Monaco’s presence in luxury fashion with the profile of high-profile sporting events, the Race Night is the latest example of how APM Monaco is reinforcing their position in luxury fashion with this exciting debut of their winter collection.
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