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Jaipur Watch Company Launches Filigree IV, Inspired by Ancient Filigree Art

Watches and Jewellery

Filigree IV Launch by Jaipur Watch Co. | Busniess Honor

Business Honor
10 November, 2025

Jaipur Watch Company shows new Filigree IV watch mixing India’s old art, vintage coin and simple modern style.

Gaurav Mehta, the Founder of Jaipur Watch Company unveiled the Jaipur Watch Company wristwatch this week as a preview to the company's Filigree Collection legacy. Following Mehta's vision of infusing India's rich artistic traditions within contemporary design, Mehta also seeks to reinterpret craftsmanship through fine horology. Filigree IV is a modern interpretation of the traditional craft, with restraint, combining some of the old-world aesthetics with modern design elegance. "The Filigree IV embodies the design ethos of preserving the past, yet progressively evolving our design vernacular. It is homage to the craftsmanship of yesteryear, reframed for the collectability status of today," adds Gaurav Mehta.

Drawing on the historic craft of filigree jewelry, the newly unveiled Filigree IV takes us back to a time when craftspeople would spend hours soldering fine metal threads to create ideas and lace-like fashion. An art form recognized for its fluidity and ornamental precision when we think of filigree we think of the elegance of Art Deco. Gaurav Mehta preserves this painstaking craftsmanship and adds a modern sense of restraint and sophistication to it. Along with the story of heirlooms he has embedded the 2 Naya Paisa coin into this watch, a piece of history minted between 1957 and 1963 during the post-independence period. The significance of this old piece of currency is what connects the watch to the cultural and historical narrative of India making each piece a small piece of usable history.

As part of his ongoing effort to promote the idea of traditional craft through modern horology, Gaurav draws upon an ancient type of jewellery making called filigree, an intricate craft that requires artisans to painstakingly solder fine strands of metal into beautiful motifs and elaborate lacy designs. Recognized for its scrolling designs and symmetrical Art Deco aesthetics filigree jewellery has housed the ideals of precision, beauty and timeless craftsmanship. With the creation of this heterogeneous art, the Filigree IV piece, Jaipur Watch Business re-contextualizes the idea of Indian luxury horology, as it combines art, history and time into one singular work that embodies the twin ideals of tradition and innovation.