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MRI Software Launches Ask Agora AI, Transforming Real Estate Workflows

Workflow Management

BusinessHonor - MRI Software Unveils Ask Agora AI Innovation

Business Honor
22 October, 2025

MRI Software’s new Ask Agora AI simplifies real estate operations, powering workflows, analyzing data, and improving decision-making for experts.

MRI Software, a leading real estate technology company, has announced the launch of Ask Agora at MRI Ascend2025 in Nashville. This new AI-powered companion transforms actions and data into intelligent and automated workflows. Marking an important change in the way real estate agents work with their data and tools. It connects data from many sources, understands user intent, and offers suitable responses, insights, or actions due to new intelligent AI capabilities. Ask Agora was created for real estate-specific uses as compared to general-use AI technologies. It supports users in performing jobs, managing portfolios, and making accurate choices more quickly.

The MRI Agora^TM platform, that combines MRI products, partner solutions, and third-party apps into a single, connected ecosystem, includes the AI companion. The platform is supported by a secure data layer that combines data and supports MRI Agora Insights, providing immediate visibility across property portfolios using analytics and artificial intelligence. "MRI's open platform strategy has been strengthened by the most recent developments in AI," stated Patrick Ghilani, CEO of MRI Software. "Ask Agora offers intelligent, simple interactions that exceed standard workflows, transforming the user experience."

Growthpoint Properties, South Africa’s biggest real estate management company, is currently experiencing outstanding results. Growthpoint's CIO, Alec Davis, stated that Ask Agora offers a simple and natural language system to collect data. "It's transforming the way our teams operate while improving productivity." This MRI's first AI approach suggests the growing demand for intelligent PropTech solutions. MRI's AI solutions have over 250,000 monthly active users and are altering the way real estate companies function.