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GMCVB Appoints rbb Communications to Elevate Tourism and Community Engagement

Public Relations and Communications

GMCVB Taps rbb to Boost Tourism & Engagement

Business Honor
09 September, 2025

Strategic partnership aims to boost Miami-Dade’s tourism visibility and local outreach impact.

Greater Miami Convention & Visitors Bureau (GMCVB) has appointed rbb Communications as its corporate communications and external affairs public relations agency of record. The new partnership will assist the amplified communication initiatives of GMCVB and also highlight the advantages of tourism on the local economy and community. rbb Communications, a 30-plus-year-old national, fully integrated communications firm, will partner closely with GMCVB's corporate communications division. Together, they will promote the benefits of tourism and support community outreach and participation programs with long-term implications for Miami-Dade's residents, neighborhoods, and cities.

Lisa Ross, president of rbb Communications, was overjoyed at the partnership, saying, "Miami continues to evolve as a world-class destination for business, culture, and travel. We feel privileged to help tell GMCVB's story and its important 'Brought to You by Tourism' campaign." She confirmed rbb's commitment to using strategic storytelling to promote the long-term value of tourism to Miami-Dade.

David Whitaker, GMCVB president and CEO, also issued a warm welcome to the alliance. He cited rbb's hometown familiarity and creative strength as strong assets in assisting GMCVB in building its corporate communications and external affairs program.

rbb Communications possesses deep experience working with airlines, cruise lines, destinations, and hospitality brands. The firm has received industry awards in the shape of PR News' 2024 Top 100 Elite Agency and Silver Anvil Award from the Public Relations Society of America. The partnership is a significant milestone in bringing greater public relations to GMCVB to further connect with the community and market Miami-Dade as an international top destination.